marketing mind

The Role of the Mind

I have just finished reading “Trout Strategy” by Jack Trout, his main message is about conquering the marketplace, however, I was drawn more to the chapters dealing with the role of the mind when buying, selling, advertising and marketing. I’m sure you will find it of interest too.   1. MINDS ARE LIMITED The human mind is a lot like a computer, it has a slot or a memory bank for each bit of information it chooses to retain. There is one major difference – the computer has to accept the information you put in. The human mind will only accept information that matches […]

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50 is the new 40

50 is the new 40.

I have just celebrated another birthday and was delighted to have read in a British newspaper recently that scientists have concluded that the brains of middle-aged people (like me) are getting sharper and younger to keep up with the demands of modern technology. Modern Technology boosting Mental skills and Memory People over age 50 are scoring increasingly better on tests of cognitive function, and researchers believe it is because of the increased mental stimulation of computers and mobile phones. Experts (and parents like me) who had previously worried that technology was causing people to stop thinking, can now rest assured […]

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IF AT FIRST YOU DON’T SUCCEED …. ASK YOURSELF WHY?

Planning the winter holiday in Japan with my family was great fun. What I hadn’t planned was the lesson I learnt about myself in the process… My teenage daughters and I agreed to join my husband in mastering the art of snowboarding. With huge excitement and positivity we booked rooms overlooking the mountains of Hakuba and signed up for beginner’s lessons. With our bags packed, a comfortable flight and a few days in Tokyo beforehand, we finally arrived at the ski resort. Winter sun shinning on white glistening snow, we stepped comfortably into a gondola, helped by an assistant who […]

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motivation

WHAT DRIVES YOU?

I have studied the topic of motivation and different internal or external drivers that move people forward in life.   For example, some people are motivated by money others strive for free time. I have struggled with the idea of goal setting for the past few years because (thanks to my husband for financially providing a comfortable life for me and my family) neither time nor money drive me to achieve. Some may say this is a very ‘spoiled’ scenario and to just ‘get over myself’. I may even recommend to someone else in this position to go and do voluntary […]

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NEW YEAR RESOLUTIONS

New Year : BE you

The New Year allows us to throw away old calendars and start fresh with a blank canvass for each new month ahead. We make resolutions in our minds to change and improve. We make verbal commitments to ourselves and then we give ourselves a hard time when we don’t measure up. We label ourselves a failure by mid February and convince ourselves that it is all too hard and new years resolutions are a stupid idea anyway! “Life is difficult.” This is the first sentence written by Scott Peck in his famous book The Road Less Travelled. And do you […]

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positives over negative

5 Positives to 1 Negative

This is a terrific article by neurogym.com I could’nt explain it better myself, so am sharing the whole article with you. When doctors and therapists teach patients to turn negative thoughts and worries into positive affirmations, the communication process improves and the patient regains self-control and confidence. But there’s a problem: the brain barely responds to our positive words and thoughts. They’re not a threat to our survival, so the brain doesn’t need to respond as rapidly as it does to negative thoughts and words. To overcome this neural bias for negativity, we must repetitiously and consciously generate as many […]

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discover-others

Discover Others Inside Out

Life is all about relationships. Whether it’s a family member, a work colleague or a sport team mate, the relationship you have with each will either add to, or takeaway from your enjoyment in life. Are you a Solo Warrior? Some people see themselves as solo warriors, fighting through life to reach success no matter what the cost. This can be a lonely place. Others lack confidence and look to their peers or elders for approval, which is rarely given. This can be a lonely place. Many find it easier to hide behind a computer screen or television. This can […]

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what do you see?

Do you SEE miracles?  

The more I read about brain science and the power of the mind, the more I wish we could change our education system. Instead of expecting kids to regurgitate facts and figures, I would like to help them draw a vision of their future and give them signposts along the way. The path will not be straight because life never is (and would be boring if it was). There will be forks in the road, to make them stop and choose. This is great because we all learn, grow and are led to freedom through choice. A number of years ago […]

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Change

Do I have to change?

No, of course you don’t! If something isn’t broken, why fix it? As long as you are happy with yourself and your life, there is no reason to change anything. However, when you begin to experience pain, or when your thoughts and actions start to create problems, you will NEED to change. More often than not we do not WANT to change. In each and every individual there is an infinite potential for expansion and growth. Not everyone chooses to use it, but it is there! Perhaps the most ironic thing is when people continue to do what they’ve always […]

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